Trending For Summer
10 August 2018
As we’re now well into the Summer holiday period, many of us have been enjoying the opportunity to take some time out. Whether you’re going away or taking a ‘staycation,’ a simple change from the daily routine of life is hugely beneficial.
Of course, the dominant theme of this Summer here in the UK has been the weather, with the extended period of hot, dry conditions ensuring we are all relishing our national pastime of discussing the latest weather forecast.
However, during this time of year when most of us take a break from work, it means there is plenty of scope for us to indulge in a range of other activities. As ever, looking at what we are searching for on the internet is a key indicator of both current news events and also what we are up to.
This week’s Google Trends report, which analyses the most searched terms, is dominated by Boris Johnson, the anniversary of the Battle of Amiens and the football transfer deadline. This is an interesting mix of current affairs/politics, history and sport but does not give us a hint as to trends for Summer.
To do that, we’ve been reading Pinterest’s latest Summer Trends report, which analyses what users of this site are ‘pinning.’ If you haven’t used Pinterest before, it’s a great resources for gaining ideas and inspiration and saving them in a number of online mood boards – take a look at the David Salisbury Pinterest page for some of our photography: we have a large number of Boards, from Orangeries to Garden Rooms and Kitchen Extensions.
The first main theme of this trend report is entertaining. Did you know that we are looking to the stars with “stargazing parties” on the rise – searches for this term are up almost 200%!? Of course, this is the one of the many benefits of a conservatory (which has a glazed roof) or an orangery with roof lanterns, as you can take in the views whatever the weather.
But it seems our love of entertaining means we can make any outdoor space work during the Summer - searches for the term ‘patio party’ are up 123 per cent.
This continues the theme of blending indoor and outdoor living spaces that has become so popular recently. Successfully merging the indoors with the outdoors is dependent on the transition from one area to the other. A quality extension like an orangery or conservatory not only works in harmony with your existing home, but French doors or bi-fold doors allow for ease of access whether you’re entertaining or simply relaxing.
Whatever you’re searching for this Summer, whether on trend or note, we wish you a good break. And if you’re looking for further inspirational reading, why not search our ever-popular Case Studies?