Experimenting with Aerial Footage
18 November 2017
The use of a drone to provide aerial filming of one of our bespoke timber building extensions is something new for us, so this was definitely an experiment.
Commissioned by Pilkington, the well-known glazing brand, they were looking for examples of outstanding glazed structures that showcased the versatility of glass as a building material. As market leader in designing, manufacturing and installing timber orangeries and conservatories, approaching David Salisbury was a natural step.
Whilst the filming at this orangery on the edge of the Cotswolds will form part of a longer video production, which will include an interview piece with Karen Bell, David Salisbury Sales Director, the editing and release of the drone footage has got our creative ideas flowing.
We have edited the aerial footage a little and added in some of our own photographic content from a previous photo shoot we completed at this property.
So what do you think? As a medium, video is undoubtedly more engaging than still photography. Indeed recent research conducted by Facebook and Instagram has confirmed that video content is 5 times more engaging than still imagery.
We like to think of this as a first attempt and one that we can certainly improve on. Much of the final outcome of any film or video comes down to the quality of the editing so this is an area that we will focus on. You might already be aware that we have a fair bit of video content on our YouTube channel, but nothing filmed from a drone.
The broader question is whether aerial footage of this nature helps to tell our brand story or whether it detracts from it. As a personal view, this author believes it is an asset when viewed as part of a co-ordinated message which includes our website and complimentary brochure.
Why not visit one of our social media channels – whether it be Facebook, Twitter, LinkedIn or Instagram - and leave us your thoughts?