Identifying Trends for 2018
19 January 2018
As we look forward to 2018, identifying new trends and innovations that will emerge during the year ahead is always something of an interesting exercise. Being involved in the design and home improvement sectors, trends can obviously be an all-important indicator of future business.
One way of looking at what is likely to be of interest going forward is by reviewing our recent internet search traffic. According to Google’s 2017 Year in Search report, the most searched term here in the UK was ‘Meghan Markle’ showing our interest in the Royal Family and celebrity culture is not slowing down. Other terms in the top 10 here in the UK ranged from ‘iPhone8’ through to ‘Hurricane Irma.’ The biggest ‘What is…?’ search traffic was for ‘What is a Hung Parliament?’ – a clear indication of our need for clarity with the current political situation; although, interestingly, ‘Brexit’ did not feature in any top 5 search lists(!).
Looking more closely at our homes, a regular source of inspiration is, of course, our social media channels. We like to think our own Facebook and Instagram pages provide wonderful photography and interesting anecdotes but perhaps the social platform that is used most widely by those with an interest in interior design is Pinterest.
A free social website, Pinterest is designed to help people find and share inspirational ideas. Like the Google report, their 2018 top trends report has identified some notable tips for the year ahead by sector.
Searches around our homes and improving them are hugely popular – indeed, as interior designers say “decorating our homes is personal and evolves over time,” we therefore keep searching for inspiration to renew our living spaces. Of course some of these trends they identify might not be everyone’s taste: anyone for a ‘statement ceiling’ or ‘big wall art’ or ‘terrazzo flooring?’ No, nor us! Pinterest, however, identify ‘sage’ as the “new neutral” so look out for more of this colour throughout this year.
Anyway, all this talk of trends got us thinking about our work here at David Salisbury. We started life making hardwood conservatories over 30 years ago, but for the best part of 10 years now we have designed and sold a greater proportion of orangeries. (Read our Blog on this subject, if you would like more information on the difference between these two types of building extension).
So tastes can change over time but some features like quality are always sought after. Indeed, demand for our Oak extensions continue to grow – a ringing endorsement of our decision to only manufacture using the best quality seasoned oak available. Kitchen extensions are another particular popular form of building extension we see no sign of slowing down.
It will be interesting to look back in twelve months’ time to see what we have been searching the internet for most during 2018. Let’s hope we can continue to be inspired to improve our homes and lifestyles and that we don’t need to search for a ‘Hung Parliament’ any time soon!
Stay in touch with our Blog and our social media channels and we’ll try to keep you inspired on a regular basis.